Thursday, April 16, 2009

Leveraging their online community (Pontiac?)

My wife and I were recently profiled in G8 version of Pontiac Performance. This is a magazine that is sent out to owners of Pontiac vehicles. I’m not sure why I, as an owner of an awesome new 2009 G8 GT, would need a magazine full of articles pointing out the greatness of Pontiac cars. I already get-it. That’s why I bought the car! (Maybe they are hoping I will buy another model right away?) Anyway, the magazine does have its use, and I’m getting to the point soon. First, if you want to see my profile article, I believe the magazine is carried by Pontiac dealerships. If one feels so inclined, go in to a dealership and ask to see if they have copies of the G8 version of Pontiac Performance Spring 2009 edition. (It will have to be the G8 version since they actually put out slightly different versions of the magazine depending on which car it is for. ) Depending on the version, the article will be somewhere between pages 9 and 14. Then, maybe check out the G8. I’m actually not being sarcastic when I suggest this.

Anyway, back to the point. In the magazine is another article called Car Camaraderie about how online forums are bringing Pontiac drivers together. They did a whole article about online resources being utilized by Pontiac owners. As far as I know, none of these resources are directly related to GM. The writer of the Pontiac article understands the Pontiac’s online community well enough to mention the most popular sites for each of their models. This is just one article in one magazine that doesn’t have public distribution. It’s a start for them, though. Sure, OnStar has been online based for awhile now, but that is a paid service. The act of actually profiling users on several of the forums (even mentioning their user names) is something that is not that common yet. Like many other old-school companies, they are starting to understand the
Information Age, finally.

The Pontiac G8 community site that was mentioned was
G8board.com, of which I am a fairly active user.

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